Job Description
Can you shape how the LEGO® brand becomes a place where gamers feel seen, inspired, and ready to play? As Senior Manager, Portfolio & Marketing Strategy, Gaming Passion, based in Billund, you will build cross-gaming portfolio and go-to-market plans across products, channels, and audiences. Build the bridge between bricks and gaming culture!
Core Responsibilities
As Senior Manager, Portfolio & Marketing Strategy, Gaming Passion, you will lead cross-franchise go-to-market projects in close collaboration with the Portfolio & Marketing Strategy Director, the GAME team, IP leads, and wider LEGO® colleagues.
Build strategies and plans to grow the gaming category across audiences, touchpoints, and internal teams, including GAME, Global Insights, and Licensing & Extended line business.
Shape the Gaming portfolio strategy, connecting brick-built products and digital experiences into clear cross-franchise growth plans.
Lead global go-to-market and communication campaigns, from brief to playbook, toolbox development, and execution across owned, earned, shared, and paid channels.
Partner with LEGO System A/S's LEGO Agency, Regional Brand Leads, LBC, Regions, and Markets to translate global plans into local execution.
Coordinate with franchise leads, EPC, and IP partners to support aligned communication development across the full process.
Guide co-creation with LEGO owned channels, Social Media, and creative partners to strengthen cross-franchise identity and help LEGO become a destination for gamers.
Translate consumer, shopper, quant, and qualitative insight into audience strategies, while building positive relationships across seniorities and navigating changing priorities.
Play your part in LEGO System A/S's team succeeding
As the Sr. Marketing Manager for LEGO System A/S's cross-Gaming projects, you will be part of the Gaming IPs team in LEGO New Businesses.
You will be actively leading the development and execution of LEGO System A/S's cross-Gaming GTM and building the strategy that will lead to the gaming category development. You will report directly to the Head of Product for Gaming IPs and work closely daily and help manage a fantastic Marketing Manager who will also work with cross-Gaming IPs initiatives.
Please note: This is a position based in Billund, Denmark. LEGO System A/S's flexible working model allows employees to work two days per week from home (three days in the office). This position is Senior Manager Specialist level. Relocation support is not offered for this role.
Do you have what it takes?
Solid and proven experience in consumer products marketing, ideally with kids, family, or play-related products.
Comfortable developing and leading product campaigns, including agency collaboration, and social media planning.
Able to shape clear strategic direction and turn audience understanding into focused plans.
Collaborative relationship builder who enjoys co-creating across functions, business areas, and partner teams.
Confident working with colleagues at different levels, aligning input, and moving shared priorities forward.
Clear presenter and writer who can engage colleagues and senior leaders with concise, compelling messages.
Bonus points for:
Experience from the videogame industry or with gaming communities.
Familiarity with IP partner collaboration and licensed product communication.
Experience working with media agencies, content creators, or influencers.
Build your career brick by brick at the LEGO Group.
Work independently, a recognized subject matter expert, able to coach others.
Tasks are independently identified and defined.
Communicate directly with senior management, independently handling conflicts in negotiation.
May manage large projects or processes independently.
Applications are reviewed on an ongoing basis. However, please note that LEGO System A/S does amend or withdraw LEGO System A/S's jobs and reserves the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role, LEGO System A/S encourages you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - LEGO System A/S offers enhanced paid leave options for those important times.
Insurances – All colleagues are covered by LEGO System A/S's life and disability insurance, which provides protection and peace of mind.
Wellbeing - LEGO System A/S wants LEGO System A/S's people to feel well and thrive. LEGO System A/S offers resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – LEGO System A/S knows you'll love to build, so from day one you will qualify for LEGO System A/S's generous colleague discount.
Bonus - LEGO System A/S does LEGO System A/S's best work to succeed together. When goals are reached and if eligible, you'll be rewarded through LEGO System A/S's bonus scheme.
Workplace - When you join the team, you'll be assigned a primary workplace location, i.e., one of LEGO System A/S's offices, stores, or factories. LEGO System A/S's hybrid work policy means an average of three days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are LEGO System A/S's role models. Their curiosity, creativity, and imagination inspire everything LEGO System A/S does. LEGO System A/S strives to create a diverse, dynamic, and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, and religion) to apply for roles in LEGO System A/S's team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing LEGO System A/S's global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
